An open letter to Tim Cook

Dear Tim,

I am a 28-year-old IT professional. Computers have always been a massive part of my life. Growing up, I used PCs and Macs at home and school. Eventually, PCs became my dominant platform, but in 2006, as the Intel transition was underway, I wanted to rediscover the Mac. I saved up my money and bought the very first Intel Mac mini. It didn’t take long for me to decide that the Mac was the computer for me. I didn’t want to own a PC anymore. The Mac was a vastly superior experience; the hardware was robust yet meticulously designed, and the beauty and elegance of the operating system belied its power. Windows felt trashy by comparison, and PC hardware was inconsistent and messy. Today, ten years later, I’ve been the proud owner of many Macs, and I’ve been a champion for Apple computers at every job I’ve held. I’ve also owned every generation of iPhone, iPad, and Apple TV. My home is an Apple home, and I’m proud of that.

I’m writing today because I’m worried about the future of the Mac. I understand that iOS devices are the future. My boss is constantly blown away by how much work I get done on my iPad. But the computer at my desk is still a Mac, and I wouldn’t be able to do my job without it. In addition to providing IT support for almost 500 people, I also work with media. I work in Final Cut and Logic. My job involves creative work, and I consider myself a pro user as well as a technology enthusiast. I would like to think that I am part of the group of creative professionals that Apple gear particularly appeals to.

I am also the person my family and friends come to for technology advice. This year has been difficult. I have had people ask me what Mac they should buy. The state of the Mac lineup this year made that question a hard one to feel good about answering. I have watched the Mac line languish. The recent news about external displays, macOS automation, and AirPort routers only heighten my fears about the future. I’m not excited about connecting an ugly third-party display to my Mac, nor do I look forward to buying a Linksys or Netgear when the time comes to replace my AirPort, which has been the most reliable piece of network equipment I’ve owned. Apple’s hardware has often been described as magical, but today Apple seems not to care about the widening gaps in that experience.

I fear Apple is sending a very unclear message about the Mac. I don’t believe that the Mac no longer matters to Apple as much as it does to its users, but I don’t think people can be faulted for thinking it looks that way. It would mean a lot to have some clarity regarding the future of the Mac, because right now we just don’t know. That’s scary for a lot of people who love and depend on Apple for its computers. Are desktop Macs dead? Will there never be another Mac Pro? Why is this the right decision for your users? Can you provide or recommend something else for people who depend on this type of hardware? Tell us there is a vision here. We trust you; we will listen. But the silence is doing a lot more damage than it needs to.

Thanks for taking the time to read. The new MacBook Pro looks great. I hope there’s more to come.

Danny Stewart

Site Change

Late last year, a server upgrade caused the blogging engine I'd been using for several years to stop working. Since all it did was generate flat files, the website stayed online even though it could no longer be modified. It took me a long time to notice, and even longer to care enough to do anything about it. Eventually I moved to a different engine, hosted on Heroku instead of my own Linode VPS.

But while the solution was different, I was still thinking about the problem in the same way. I was hosting my site using somebody else's solution that was designed for their own individual use. And while it works great for them and intermittently worked great for me, I realized that I don't want to have to deal with my website breaking in odd ways or going through hours of troubleshooting when all I want to do is throw up a new post or make one minor change. And the people who created those engines would have told me the same thing if I'd asked them. I'm just stubborn.

My goal for this site has never really changed, and it's not a lofty one. I just want to be able to write things sometimes and have a place to put them. Maybe to vent on a subject I care about, or to share information for the reference of others. What I don't want is to click the "Post" button and watch as my site crashes, yet again, for yet another unknown and unforeseen reason. Or worse, to come back after not posting for so long that I don't even remember how to do it.

So I just moved the damn thing over to Squarespace. I don't have much of a historical legacy of posts that I care about, but I moved over the ones that I thought might be valuable. The whole thing was quick and painless, it looks good, and it's not going to go down the next time I post something. For my own website, that's pretty much all I ask.

Hey Siri

Public perception of Apple’s “Hey Siri” event seems to be overwhelmingly positive. I’ve seen a lot of people saying Apple hasn’t had as focused or strong of a presentation in years. It’s true—there was a lot to take away. Each individual product announcement holds big ramifications for the future of Apple’s devices and platforms.

Apple TV

The Apple TV is a no-brainer for me. I am not an Apple TV power user (is there such a thing?) but I rely on mine heavily for the basic functions it currently offers. I know there are plenty of alternatives, but the Apple TV is all I want and the new Apple TV brings much more to the table. The Siri integration looks very well-executed and I’m genuinely excited for its potential as an app (and game) platform. I’m buying it because it’s better at what I already use it for, but I’m optimistic that more uses will continue to present themselves for it over time.

iPhone 6s

I think the iPhone 6s is a big deal for a reason that I’m not sure many would agree with at this point in time, and that reason is 3D Touch.

The best comparison I’ve heard about 3D Touch is that it’s like keyboard shortcuts for a touchscreen. A way for power users to bypass steps for common actions without introducing required complexity that confuses novice users. You can continue to use an iPhone the way you always have. There is nothing that you must use 3D Touch in order to access, and properly-designed software shouldn’t resort to requiring it, but for power users it is going to be an incredible boon to usability.

Some people may make the mistake of dismissing 3D Touch as a gimmick, but I think it couldn’t be more important. It’s going to change the interaction paradigm for touchscreen devices. In five years, when it’s everywhere, features are going to be able to be designed differently because there is a whole z-axis to work with.

I even like the name. When I first heard it, I thought it was silly, but the more I thought about it, the more I realized it’s actually brilliant because it’s so accurately descriptive. It’s touch input with a third dimension added. It’s more description than buzzword. I hope they rebrand what they’re currently calling “Force Touch” everywhere else as 3D Touch instead, as I think it’s a better and less confusing name, and consistency is king.

iPhone Upgrade Program

In some ways, Apple’s iPhone Upgrade Program was the most exciting announcement for me, because I’m one of those crazy people who has always bought the new iPhone every year. Apple introducing a first-party iPhone Upgrade Program solves a long-held problem I’ve had with needing to figure out complicated ways to accomplish this within my financial means, abusing carrier upgrade cycles, adding lines to get subsizied pricing and so on. I am thrilled to finally have this separated from the carrier and be able to manage my hardware through Apple independently.

iPad Pro

The iPad Pro is an impressive piece of hardware, and there is little doubt in my mind that it will be the route I go for future iPads. There are many exciting things about it, not the least of which being the A9X and a rumored 4 GB of RAM. I am particularly enthusiastic about the addition of a first-party physical keyboard. (I do a lot of writing, and I find the software keyboard sufficient in short bursts but quickly tiresome for longer writing sessions.)

That said, I’m going to sit this round out. Aside from not being able to justify the cost (it’s a substantial investment, especially if you want cellular connectivity), it also does not have 3D Touch. As I noted above, I think 3D Touch is going to change a lot of foundational elements of iOS over the next several years. Buying a new device without 3D Touch feels similarly shortsighted to buying one without a Retina display after those were introduced. It just doesn’t make sense as an investment right now.

To be honest, I also believe the hardware of the iPad Pro is ahead of the software. I am very optimistic that the existence of the iPad Pro will drive iOS forward in significant and important ways, but we’re just not there yet. iOS 9 is only the beginning. As John Siracusa put it, making iOS a truly pro-level operating system is a “chicken or egg” conundrum. Now, we have our egg. Now that Apple has an iOS device that is billed as a truly professional device, it means they have no excuse to continue arbitrarily limiting iOS. Many have been frustrated that iOS, especially on the iPad, seems constrained or dumbed-down for no good reason. I think this is much more the case than it should be. iOS 9 finally makes some progress on that front with split-screen multitasking features but we’re only scratching the surface. And now that there’s pro-level hardware to run it on, Apple must push iOS forward in significant and important new ways, or else they will fail to justify the existence of a new product.

The existence of the iPad Pro marks a great promise for the future of the iOS platform, but I am willing to wait until I see evidence of that promise being fulfilled before I make the leap. In the meantime, my iPad Air 2 will more than tide me over.