Public perception of Apple’s “Hey Siri” event seems to be overwhelmingly positive. I’ve seen a lot of people saying Apple hasn’t had as focused or strong of a presentation in years. It’s true—there was a lot to take away. Each individual product announcement holds big ramifications for the future of Apple’s devices and platforms.
The Apple TV is a no-brainer for me. I am not an Apple TV power user (is there such a thing?) but I rely on mine heavily for the basic functions it currently offers. I know there are plenty of alternatives, but the Apple TV is all I want and the new Apple TV brings much more to the table. The Siri integration looks very well-executed and I’m genuinely excited for its potential as an app (and game) platform. I’m buying it because it’s better at what I already use it for, but I’m optimistic that more uses will continue to present themselves for it over time.
I think the iPhone 6s is a big deal for a reason that I’m not sure many would agree with at this point in time, and that reason is 3D Touch.
The best comparison I’ve heard about 3D Touch is that it’s like keyboard shortcuts for a touchscreen. A way for power users to bypass steps for common actions without introducing required complexity that confuses novice users. You can continue to use an iPhone the way you always have. There is nothing that you must use 3D Touch in order to access, and properly-designed software shouldn’t resort to requiring it, but for power users it is going to be an incredible boon to usability.
Some people may make the mistake of dismissing 3D Touch as a gimmick, but I think it couldn’t be more important. It’s going to change the interaction paradigm for touchscreen devices. In five years, when it’s everywhere, features are going to be able to be designed differently because there is a whole z-axis to work with.
I even like the name. When I first heard it, I thought it was silly, but the more I thought about it, the more I realized it’s actually brilliant because it’s so accurately descriptive. It’s touch input with a third dimension added. It’s more description than buzzword. I hope they rebrand what they’re currently calling “Force Touch” everywhere else as 3D Touch instead, as I think it’s a better and less confusing name, and consistency is king.
iPhone Upgrade Program
In some ways, Apple’s iPhone Upgrade Program was the most exciting announcement for me, because I’m one of those crazy people who has always bought the new iPhone every year. Apple introducing a first-party iPhone Upgrade Program solves a long-held problem I’ve had with needing to figure out complicated ways to accomplish this within my financial means, abusing carrier upgrade cycles, adding lines to get subsizied pricing and so on. I am thrilled to finally have this separated from the carrier and be able to manage my hardware through Apple independently.
The iPad Pro is an impressive piece of hardware, and there is little doubt in my mind that it will be the route I go for future iPads. There are many exciting things about it, not the least of which being the A9X and a rumored 4 GB of RAM. I am particularly enthusiastic about the addition of a first-party physical keyboard. (I do a lot of writing, and I find the software keyboard sufficient in short bursts but quickly tiresome for longer writing sessions.)
That said, I’m going to sit this round out. Aside from not being able to justify the cost (it’s a substantial investment, especially if you want cellular connectivity), it also does not have 3D Touch. As I noted above, I think 3D Touch is going to change a lot of foundational elements of iOS over the next several years. Buying a new device without 3D Touch feels similarly shortsighted to buying one without a Retina display after those were introduced. It just doesn’t make sense as an investment right now.
To be honest, I also believe the hardware of the iPad Pro is ahead of the software. I am very optimistic that the existence of the iPad Pro will drive iOS forward in significant and important ways, but we’re just not there yet. iOS 9 is only the beginning. As John Siracusa put it, making iOS a truly pro-level operating system is a “chicken or egg” conundrum. Now, we have our egg. Now that Apple has an iOS device that is billed as a truly professional device, it means they have no excuse to continue arbitrarily limiting iOS. Many have been frustrated that iOS, especially on the iPad, seems constrained or dumbed-down for no good reason. I think this is much more the case than it should be. iOS 9 finally makes some progress on that front with split-screen multitasking features but we’re only scratching the surface. And now that there’s pro-level hardware to run it on, Apple must push iOS forward in significant and important new ways, or else they will fail to justify the existence of a new product.
The existence of the iPad Pro marks a great promise for the future of the iOS platform, but I am willing to wait until I see evidence of that promise being fulfilled before I make the leap. In the meantime, my iPad Air 2 will more than tide me over.